Facebook App, Mobile UI
With the launch of the new 2014 Sprinter, Mercedes-Benz organized an intensive roadshow event to promote and meet the product with its current and potential users. In 95 days, a route of 28000 kilometers achieved, visiting 71 cities and meeting about 15000 customers while giving away thousands of printed promotional materials, accessories, gifts. We were, on the other hand, thinking about expanding the product experience using the digital technologies and power of social channels.
SCOPE OF WORK
We designed a facebook application that is only for the visitors of the roadshow where they can express and share their admiration for the brand and product. Also based on the long term, give value - get value principle, we designed a mobile application and a platform proposal where Sprinter drivers can connect and share their experiences and knowledge.
You can watch the short clip of roadshow event .