Design system for PhRMA.
SITE MAP, EXPERIENCE DESIGN & DESIGN SYSTEM
PhRMA, Pharmaceutical Research and Manufacturers of America, owns the website innovation.org, that hosts over 300 articles delivered by member companies around different subjects around medical research and innovation. The website migration project included the support for current campaigns, establishing a tagging and taxonomy structure for the content and establishing a design system for the brand that would be a refereence for development and designers while cutting long development and QA times caused by development of each individual page separetly.
After market research for current design system platforms, by ease of use and maintenance, we decided to use Frontify software with its extended capabilities to support all the current project needs and to support other brands of the agency. I worked with creative directors, art directors, copy writers and development teams to establish a sustainable and examplary design system, making sure we are using best practices in the industry while providing enough flexiblity and maintenance capabilties for its sustainability on the long run.