Digital & BTL

Facebook App, Web UI, E-mailing, Social Media Visuals

EXPERIENTIAL MARKETING AND CRISIS MANAGEMENT

After the protests in Istanbul’s Gezi Park, #OccupyGezi, June 2013, Starbucks Turkey faced to lose its fans and brand reputation because of a misunderstood statement spreaded in social media and news. After 6 months of silence, we started digital communication again with actively monitoring online responses and comments, making the brand a love mark again.

SCOPE OF WORK

We were responsible for all social and digital communication including social media strategy, seasonal campaigns and channel specific contents. Also according to global communication guideline, we performed localization of brand materials including all print and poster designs, landing pages, e-mail marketing and media planning.

/StarbucksTurkiye
starbucks.com.tr